Privacy Policy

South American Tours de Uruguay Agencia de Viajes S.A., Buenos Aires 618 Piso 2 Oficina 201, ZIP Code 11000 Montevideo, Uruguay and its subsidiaries (hereinafter: „South American Tours“) take the protection of your personal data very seriously. We only process your personal data in compliance with this privacy policy and the respective legal regulations, in particular the European General Data Protection Regulation (hereinafter: “GDPR”).
The following Privacy Policy provides information on the processing of your personal data when you use our website (hereinafter referred to as the “Website”). If you have any questions regarding the processing of your personal data as our customer or traveler, please contact us via out contact details set out below.

1.         Use of our Website
1.1       Use of our Website in General

When you use our website, we process the personal data that your browser transfers to our server. This includes the IP address, date and time of the enquiry, time difference from Greenwich Mean Time (GMT), content of the enquiry (the specific page), the access status or HTTP status code, the volume of the data transferred, the website the enquiry comes from, the browser used, the operating system and its interface, as well as the language and version of the browser software. The processing is based on Article 6 (1) 1 lit. f GDPR. This data processing allows the presentation of our Website and particularly ensures its stability and security.

1.2       Cookies
In addition to the aforementioned data, cookies are stored on your computer when you visit our Website. Cookies are small text files, which are stored on your hard drive, attached to the browser you are using. Thus, certain data will be transferred to the person storing the cookie. Cookies cannot run programmes or transfer viruses to your computer. They are used to make our Website more user-friendly and more effective. The legal basis for this data processing is Article 6 (1) 1 lit. f GDPR.
You can prevent cookies from being stored on your computer by respective browser settings, i.e. by deactivating the placing of cookies in general. In such case, however, features on this Website may no longer function properly. Specifically, our Website uses the following cookies:

(a)  Google Analytics
On our Website we use Google Analytics, supplemented by “anonymizeIP”, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereafter: “Google“). This enables IP addresses to be processed by Google in a shortened form in the European Union or in other states, party to the European Economic Area Agreement. Only in exceptional cases your full IP address will be transferred to a Google server in the US and shortened there. Personal references to you are not possible. If collected data includes personal references, this data will be immediately excluded and the personal data will be deleted.
The legal basis for our use of Google Analytics is Art. 6 (1) 1 lit. f of the GDPR. Google will use collected data to assess your use of our website, compile website activity reports and provide additional services for use of the website and the Internet on our behalf. Processing is performed to analyze and optimize our website.
Apart from adjusting the browser settings, you can prevent the collection of the data relating to the Website and produced by the cookie (including IP address), as well as their transfer to and processing by Google by downloading and installing a browser plugin under following link:
Please see Google’s Privacy Policy for more information about Google’s data collection and processing:

(b)  Other Cookies
In addition, we only use Cookies that are strictly necessary for providing our website. After your visitor session they will be automatically deleted. Beyond that, you can delete all cookies in your browser settings at any time.

1.3       Social Media
We do not use any so-called social media plugins. We offer you the option, however, of visiting social networks such as Facebook, Instagram and YouTube in various places on our Website. If you click on the respective logo or name of a social network, you will be redirected to our details over a link.
No personal data will be transferred to the social networks before you click on the respective logo or link, which will redirect you to the website of the respective social network. The possibility that personal data are transferred to the respective social network and processed by this only arises from the point in time when you click on the respective logo on our Website and are redirected to the website of the social network. The processing of personal data in particular does not occur until you are logged into your respective social media account and post the contents of your account on the social network. In addition to this, data such as your IP address can also be processed, however, if you do not have a social media account.
We have neither influence on the collected data and data processing procedures, nor knowledge of the full extent of the data collection, the purpose of the processing or the storage periods. Nor do we have any information about the deletion of collected data by the respective social network.
Please find more information on the purpose and scope for the collection of your personal data as well as their processing in the privacy policy of the respective social network. There, you will also get further information on your respective rights and your setting options regarding the protection of your privacy:

1.4       Newsletter
You may subscribe to our newsletter through our website and by other occasions. Our newsletter, sent out 1-2 times per month, features lots of interesting news, special offers, upcoming events as well as updates on local products and our programs in all South America. Only your company name and your email address is required to subscribe. However, you may provide additional information, such as your name or department, voluntarily.
Please note that, as a pure B2B company, we can only accept registrations from the travel trade.
Newsletter subscriptions are made through a so-called double opt-in process. After registering your email address and, if applicable, additional data, we will send an email to your email address and ask you to confirm your newsletter subscription. Only after you confirm your subscription by clicking a respective link will you be added to our mailing list and receive our newsletter. If no confirmation is received within 48 hours, we will block your data and delete it one month later.
We will save the IP address you used for your registration and the dates of your registration and confirmation. This will be done on the basis of Art. 6 (1) 1 lit. f GDPR to verify your registration and resolve any abuse of your personal data.
If you confirm your newsletter registration, we will save your email address and, if applicable, any additional data provided by you in accordance with Art. 6 (1) 1  lit. f  GDPR to send you our newsletter.
You may revoke your consent to our newsletter at any time by unsubscribing. You may declare your revocation by clicking the link provided in every newsletter or by contacting us by email at or at the contact details provided on our website.
Please note that we will assess your user behaviour through our newsletter to improve and optimize our newsletter. To perform this assessment, our emails include so-called web beacons or tracking pixels, i.e., small one-pixel files with user IDs, that tell us when you read our newsletter and what links you clicked in our newsletter. This allows us to determine your personal interests. We use the data generated thereby to create a user profile to tailor the newsletter to your individual needs.
Processing is performed on the basis of Art. 6 (1) 1 lit. f GDPR and serves the optimization of our services.
You can prevent this tracking by deactivating image displays in your email program. However, in this case, the newsletter will not be displayed to you fully and you may not be able to use every function. If you click a link in the newsletter despite deactivating images, your clicks will be tracked. If you display images manually, this tracking will be performed to the full extent.

1.5       Contact by e-mail or request form
If you contact us by e-mail, we will store the data you have provided to us (your e-mail address, your name and your telephone number) in order to respond to your questions. We will delete the data that we receive in this way when their storage is no longer necessary, or restrict their processing if there are legal requirements to store the data. The same applies if you use our request forms. For this method of contact, only the details of your last name, your company, your e-mail address are required. Any further information is – like your first, your address or your telephone number – are voluntary.
The legal basis for the processing of the data is Article 6 (1) 1 lit. b GDPR. We will only use this data in order to answer your request.

2.         Disclosure of Data
We will only disclose personal data collected by us to third parties if this is legitimate under data protection law. Specific information on scope and recipients can be found in this Privacy Policy. Otherwise, we will only provide your personal data to other companies and individuals that we have commissioned to carry out individual assignments and services on our behalf. The disclosure of your personal data to these companies is limited to the extent necessary for the completion of the activity. These companies are similarly bound by the regulations of the data protection law, are carefully selected by us and regularly monitored by us. Moreover, we will only pass on your personal data to third parties if we are required to do so by law or a court ruling.

3.         Data Security
For the protection of your personal data, we take measures to protect your data from unauthorised access, loss, misuse or destruction. Please note that data transmission via the Internet (e.g. communication by e-mail) may be subject to security risks. It is not possible to protect the data completely against access by third parties.
Personal data are only stored for the time that is necessary to achieve the purpose of their storage, or as provided for by legislation. Accordingly, the personal data are routinely blocked or deleted when there is no longer a purpose to their storage or on expiry of a deadline stipulated by law.

4.         Your Rights/Contact
You have the following rights as regards your personal data collected by us, which South American Tours is obliged to respect:

  • Right of access
  • Right of rectification and erasure
  • Right of limitation of processing
  • Right to object to processing
  • Right of data portability.

If you have given your consent to the processing of your personal data, you may withdraw this at any time. Such withdrawal does not affect the legality of the processing that was carried out on the basis of your consent up until its withdrawal.
In case we base the processing of your personal data on the balance of interests (Article 6 (1) 1 lit. f GDPR), you may raise an objection to the processing. When exercising such objection, we request that you state the reasons why we should not process your personal data as we have done. If your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate grounds for our continuing to process your personal data.

You may, of course, object to the processing of your personal data for the purpose of advertising and data analysis at any time. You may inform us of your objection to advertising by using the following contact details: South American Tours de Uruguay Agencia de Viajes S.A., Buenos Aires 618 Piso 2 Oficina 201, ZIP Code 11000 Montevideo, Uruguay, E-Mail:
You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us.

The responsible controller as defined by Article 4 (7) GDPR is South American Tours de Uruguay Agencia de Viajes S.A., Buenos Aires 618 Piso 2 Oficina 201, ZIP Code 11000 Montevideo, Uruguay, E-Mail:

Our Representative in the Union according to Art. 27 GDPR is South American Tours GmbH, Kaiserstrasse 23, 60311 Frankfurt am Main, Germany.

Update August 2018